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Middletown Medical, the Hudson Valley’s premier provider of healthcare services, has been honored by the 2018 Hermes Creative Awards with a Platinum award for its physical therapy billboards, brought to life by its marketing partner, Media Solstice, LLC.

Every year, the Hermes Creative Awards celebrate excellence in creativity, marketing, communications, and innovation. Creative professionals are recognized for the concept, writing, and design of materials. This year, members of the Association of Marketing and Communication Professionals judged more than 6,000 global entries. The physical therapy billboards received the highest honor possible.

Middletown Medical’s physical therapy campaign was inspired by its focused effort to promote the benefits of physical therapy for injured or training athletes. The dynamic billboard creative showcased active imagery, such as biking athletes, and was paired with the messaging theme of, “For Those Built for Pain, We Offer Relief” and “Last Longer. Work Harder. Feel Stronger.”

“Our goal was to raise athletes’ awareness of physical therapy, and the extraordinary team of physical therapists we have at our center in Middletown,” said Melissa Wolff, the medical group’s Marketing Director, and Physician Recruiter. “We’re extremely pleased with the results of the campaign, and are proud to have produced the materials worthy of a Platinum award.”

For more information on Middletown Medical’s Physical Therapy Center, visit

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